Nebraska State FFA Marketing Plan

Ag Marketing-Team Times

2012 MARKETING PLAN CDE SCHEDULE

Wednesday, March 28, 2012

Check-In Location:    Room 206 Filley Hall
Presentation:              Room 210 Filley Hall

Contest Overview

The marketing plan event is designed to assist students with developing practical skills in the marketing process through the development and presentation of a marketing plan. Students research and present a marketing plan for an agricultural product, supply or service. It is intended as a competitive activity involving a team of three persons working for an actual local agri-business, either an existing or start-up enterprise, to support FFA's outreach mission.

Local chapters may involve the entire chapter, a specific agriculture class or a three-person team in the development of the plan. A three-person team will present the results of primary research involving the local community that provides a reasonable and logical solution to a marketing problem. Understanding of the marketing process is manifested in the marketing plan, which is presented in a written plan and in a live presentation to qualified judges. Though only three individuals are on a team, any number of students may assist with the primary and secondary research.

Objectives

1. To encourage students to demonstrate an understanding of the marketing plan process.

2. To provide an activity to focus student and community attention on the agri-marketing curriculum.

3. To encourage students to explore and prepare for possible careers in agri-marketing.

4. To help develop partnerships and improve relations between industry, local FFA chapters and the general public.

Contest Schedule

The marketing plan event will be held on Wednesday, March 28 with the first team checking in at 4:30 p.m. and presenting at 5:00 p.m. Presentations will be scheduled every 30 minutes. Depending on the number of teams, check-in and presentation times may be earlier. Advisors will be notified by March 22, 2012.

Date:                        Wednesday, March 28, 2012
Report Time:         30 minutes before scheduled presentation time
Report Location:   Filley Hall, Room 206
Contest Location: Filley Hall, Room 210

State Rules and Format

2012 Nebraska State FFA Marketing Plan CDE Guidelines

Submission Deadlines

The following timeline has been established for submission of Marketing Plan DRAFTS (for those who want early input on their plan) and FINAL Marketing Plans.

Friday, March 2                Marketing Plan DRAFTS Due
Friday, March 9                Marketing Plan DRAFTS Returned
Friday, March 23              FINAL Written Plans Due
Saturday, March 24         Presentation times emailed to FFA advisors

Teams can mail or email the Marketing Plan DRAFTS and FINAL Marketing Plans. If mailed, please include four (4) copies. If emailed, please send in both Word or Rich Text Format and pdf format, so we can ensure that the copy will be printed as intended for the judges’ use. Mail or email drafts and final plans to:

Rosalee Swartz
Department of Agricultural Economics
204B Filley Hall
University of Nebraska
Lincoln, NE 68583-0922
e-mail:  rswartz1@unl.edu

Equipment Provided in the Presentation Room

• LCD projector
• Screen
• Two easels
• Table
• Three chairs

Required Supplies for Students

Students are to bring any additional materials needed for the presentation.

Schedule of Presentations

Presentation times will be scheduled every 30 minutes beginning at 5 p.m. 

4:30 – First team reports to Filley Hall, Room 206
5:00 – First team presents in Filley Hall, Room 210

Subsequent teams are expected to report 30 minutes before presentation time. A schedule of presentation and associated reporting times will be sent to FFA advisors on Saturday, April 2.

National Rules

https://www.ffa.org/documents/cde_marketingplan.pdf

Scoring Rubric

The scoring rubric used for the marketing plan event (same at that used for National FFA) is attached in pdf form.

Marketing Plan Scoring Rubic
 

Contest Superintendent Contact Information

Rosalee Swartz
(402) 472-5234
rswartz1@unl.edu

 updated 12/22/11